WLD WTR
My work with WLD WTR connected brand design and marketing across packaging, photography, video, web, and print. I maintained and evolved the existing visual identity, translating it into materials that gave the brand a cohesive presence across physical and digital touchpoints.
-
Brand identity maintenance and development
Can label design
Product and brand photography
Short-form video
Website design and content
Social media content
Print and digital design
Marketing creative
-
A brand’s identity takes shape through everyday interactions: a can on a shelf, a photograph in a feed, or a visit to its website. For WLD WTR, the creative challenge was to keep those experiences connected while allowing the brand to evolve. Consistency needed to provide a foundation for new ideas.
-
I built on WLD WTR’s existing visual language, carrying its character into can labels, marketing materials, and digital content. Packaging gave the identity a tangible expression, while photography and short-form video brought the product into new contexts.
Across the website, social media, and print materials, I adapted the creative to suit each format while maintaining a recognizable connection to the brand.
PROPOSED FUNCTIONAL BEVERAGE LINE CONCEPT
-
The work created a cohesive collection of packaging, imagery, content, and marketing materials for WLD WTR. Together, these pieces supported the brand’s ongoing marketing and established a visual foundation that could continue to evolve across channels.
Design, photography, video, web, and marketing: Jake Dixon
Logo design: Joanna Bury
Client: WLD WTR - Minneapolis, MN
Good work deserves branding that holds up.
If you want your brand to reflect the quality of your work, let’s talk.