PHOTOGRAPHY BY:
HAILEY NELSON PHOTOGRAPHY
HOUSE OF HAIR CO.
VISUAL IDENTITY • PRINT DESIGN • WEBSITE
House Of Hair Co. is a salon studio built around comfort, connection, and quality work. The brand blends soft coastal influence with classic Americana to create a space that feels welcoming, familiar, and personal—without losing polish or professionalism.
THE PROBLEM:
House Of Hair Co. was launching as a brand-new business with no existing identity in place. Micayla needed a visual system that felt warm and approachable, but still established and trustworthy from day one. The challenge was striking the balance between relaxed and refined, ensuring the brand would work just as well in the salon as it did online.
I partnered closely with Micayla to lead the creative direction and design of a complete brand system. My role was to translate the feel of the space and the experience she wanted clients to have into a cohesive visual identity and website that could grow with the business.
THE ROLE:
PROJECT SCOPE:
Brand strategy and visual direction
Logo design and supporting marks
Typography and color palette
Print design and brand touchpoints
Custom Squarespace website design
BRAND IDENTITY
The identity leans soft, familiar, and grounded. Subtle coastal influence paired with Americana-inspired structure keeps the brand approachable without feeling themed or trendy. The logo system was designed to stay flexible across signage, print, and digital use while maintaining a consistent, recognizable look.
PRIMARY BRAND SUITE
SECONDARY LOGOS
BADGES
BRAND ICONS
BRAND PATTERNS
COLOR PALETTE & FONTS
BUILT FOR REAL USE
This wasn’t designed to live only in mockups. Every element was built to hold up in real-world use. From business cards and signage to social media and booking confirmations. The system gives House Of Hair Co. room to grow without losing consistency.
WEBSITE
The website was designed and built in Squarespace with clarity and ease of use as the priority. Services are easy to find, booking is straightforward, and the overall experience mirrors the calm, welcoming feel of the salon itself.
PHOTOGRAPHY
PHOTOGRAPHY BY: HAILEY NELSON PHOTOGRAPHY
Brand photography captures the personality of Micayla and brings the brand identity to life. The imagery reinforces the warmth and approachability of the brand, helping potential clients connect before they ever walk through the door.
THE RESULT
House Of Hair Co. launched with a complete, cohesive brand that feels intentional across every touchpoint. From logo and print to website and photography, the brand presents a confident, welcoming presence that reflects the experience clients have in the chair.
GOOD WORK DESERVES BRANDING THAT HOLDS UP.
If you want your brand to reflect the quality of your work, let’s talk.