House of Hair Co. was a brand-new salon with a clear vision: create a welcoming, down-to-earth space that feels like home. Somewhere between beachy coastal charm and country-road Americana. I was brought on to build a visual identity from the ground up that matched that vibe and gave the business a strong, stylish start.

The brand direction blended Farm Country, Beachy, Americana, and Coastal Cowgirl. Something laid-back but polished, familiar but fresh. I designed a custom logo suite, print collateral, and a Squarespace website that reflects the inviting, sun-washed aesthetic while keeping things professional and easy to navigate.

From the color palette and typography to business cards and online booking, everything was built to feel open, honest, and approachable, just like the salon itself.