SUN UP FENCE
VISUAL IDENTITY • WEBSITE • PHOTOGRAPHY • PRINT & DIGITAL DESIGN
A Minnesota-based fence company needed a visual identity that matched the quality and professionalism of their work.
THE PROBLEM:
They had built a strong reputation through years of reliable craftsmanship, but their branding blended in with other fence and construction companies. After taking over a broader construction business that also offered fencing, it became critical to communicate one thing clearly: Sun Up Fence specializes only in fences.
THE ROLE:
I led a full rebrand that modernized Sun Up Fence’s visual identity while keeping it grounded in the hardworking, trustworthy values that define the company.
PROJECT SCOPE:
Brand identity and logo design
Custom Squarespace website
Staff and jobsite photography
Branded print and digital materials
BRAND IDENTITY
The identity was built for clarity and durability. Simple forms, strong contrast, and a mark that stays legible on trucks, signage, and job sites.
BRAND PATTERNS
COLOR PALETTE & FONTS
BUILT FOR REAL USE
Every element was designed to hold up in real conditions.
WEBSITE
The website was designed to feel straightforward and professional with clear navigation, strong hierarchy, and no unnecessary distractions.
ON-SITE PHOTOGRAPHY
Jobsite photography reinforces credibility by showing the work clearly, without over-styling.
THE RESULT
Sun Up Fence now shows up consistently across trucks, job sites, and marketing materials. The brand reflects the quality and reliability customers experience firsthand.
Good work deserves branding that holds up.
If you want your brand to reflect the quality of your work, let’s talk.