Sun Up Fence came to me ready for a fresh start. They had built a strong reputation for craftsmanship and reliability, but their branding didn’t reflect the level of quality they were known for. I was brought in to lead a full rebrand that would modernize their visual identity while keeping it grounded in the hardworking, trustworthy values that define the company. This project included a new logo and visual system, a custom-designed Squarespace website, staff and finished project photography, and a suite of branded print and digital materials. The goal was simple: build a brand that looks as professional as the work they do every day.